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Africa Fashion Week London Partners with AMARULA for 2020/2021



Amarula is proudly made in Africa and is the only cream liqueur which uses real Marula fruit, ethically harvested from trees that grow wild in the subequatorial regions of Africa.

The South African brand is no stranger to Africa Fashion Week London. We started a successful partnership in 2019 by holding the Amarula catwalk collection plus a 100-bottle tasting station. It was safe to say that the Amarula stand was one of the most popular at our two-day event! Amarula, like Africa Fashion Week London, never forgets their roots and proudly celebrates their African home.

This year, we are celebrating the renewal of our partnership by searching for fresh creative African-heritage talent in the UK. Spotlighting ten creatives over ten months, we are continuing this celebration and encouraging our audiences to support African artists in the UK. Our new partnership will feature an artist each month on our social media channels.

We will also be working with graphic artists, illustrators and print designers to create an Amarula-inspired design for a special project at the AFWL2021 event.

About Amarula
Made from the delicious Marula fruit of sub-Equatorial Africa, the Marula spirit is distilled and aged in French oak for two years. It is then blended with velvety cream and other ethically sourced African ingredients to make the unctuous cream liqueur that is the unique smooth taste of Amarula.

Amarula is available in four delicious flavours using ethically sourced African ingredients. Best savoured over ice and preferably with a view!

– Amarula Cream
– Amarula Vanilla Spice
– Amarula Raspberry, Chocolate and African Baobab
– Amarula Ethiopian Coffee

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