Boomplay, the largest music streaming and download service in Africa, has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music to the region.
The terms of the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
Joe He, CEO of Boomplay, says: “Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.’
On the deal, Dele Kadiri, Boomplay ‘s General Manager in Nigeria says: ‘’I am totally excited about our licensing deal with Warner Music Group. This partnership brings about a huge increase to our catalogue thereby making a variety of music available to hundreds of millions of Nigerians.’’
Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”
Perez-Soto continued: “I’d like to thank Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull this deal together and get it over the line.”
In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa. Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.
Boomplay (formally known as Boom Player) is a music and video streaming & download service developed and owned by Transsnet Music Limited.
Boomplay’s vision is to build the largest and most reliable digital music ecosystem for artistes and content creators in Africa. The Boomplay app, which won the “Best African App” at the 2017 “AppsAfrica Awards”, has over 42 million users as of February, 2019. It is currently the biggest and fastest growing music app in Africa with a catalogue of 5 million songs and videos, which is still growing day by day. Users can stream songs and videos online free of charge, subscribe to one of the daily, weekly or monthly plans to save songs and videos to play whilst offline or purchase content to download. The service is currently available on Android, iOS and Web.
Search The Poise
Promote Your Music
Recent Posts On The Poise
- Listen To Barzini “Rugged You” featuring Dr Barz
- Tory Lanez Addresses Megan Thee Stallion Incident on ‘Money Over Fallouts’
- NCDC Records 125 New COVID-19 Cases, 113 Recoveries In 13 States
- Tems Releases Highly Anticipated Debut Ep “For Broken Ears”
- Afro-pop Artiste, Olakira Releases Peppy ‘maserati’ Remix Featuring Dmw’s Davido
- Bayern Munich 2-1 Sevilla (aet): Martinez the unlikely Super Cup hero against obdurate opponents
- Watch Tems in “Damages” Video
- EU unveils proposed curbs on cryptocurrencies
- Popular Actor & Comedian Justin Ug Makes His Debut Music Release With “Vibes With Ug.”
- Zayn Malik And Gigi Hadid Welcome Baby Girl
Top Posts & Pages
Entertainment News3 years ago
Justin Bieber & Selena Gomez Have Started Hanging Out Again
Articles3 years ago
Marcus Rashford’s Girlfriend Lucia Loi
Photos3 years ago
Leroy Sane’s Girlfriend Candice Brook
Celebrities2 years ago
David Beckham Allegedly Got His Daughter’s Teacher Pregnant
News2 years ago
Nigeria Gets Fresh $200m Loan To Finance Electricity Projects
Celebrities3 years ago
Jesse Lingard Breaks Up With Girlfriend Jena Frumes
Sport2 years ago
Bournemouth Signs Liverpool Defender Nathaniel Clyne On Loan
Entertainment News3 years ago
Top 10 Sexiest Young Female Celebrities in The World