Anthony Joshua Drowns Out The Negativity In New Beats By Dre Advert Ahead Of Joseph Parker Clash

Anthony Joshua batted away all the negativity and pressures he is currently facing in the new Beats By Dr Dre advert ahead of his heavyweight unification fight with Joseph Parker.

The WBA and IBF world champion, who teamed up with Beats Electronics last April ahead of his showdown against Wladimir Klitschko, starred in their latest advert and shared it on his Instagram on Monday.

In the video Joshua is stood on a platform with the Beats headphones around his neck while a voice is repeatedly telling him ‘you can’t win’ before he roars and begins shadow boxing

The 28-year-old has been warned about the importance of his fight with Parker at Cardiff’s Principality Stadium with a massive clash against WBC king Deontay Wilder on the cards if he wins this Saturday.

The voice continues: ‘The pressures on I’m not going to lie. You better beat this guy. You can’t win. To a fan you’re the man until the belt drops and another man becomes the man on top.

‘What then? Back to dirt bikes and being ‘Fem’ from the ends, you can’t win and if you do it will be no surprise because the world beats you up everyday.’



At this point Joshua puts the headphones on and looks focused before the voice concludes ‘And every day you rise.’

Despite his New Zealand opponent already being written out of the equation before the fight has happened, Joshua is wise enough to respect Parker but remains supremely confident of victory.

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‘He’s talented,’ said Joshua last week, ‘very talented. He has his amateur pedigree and his trainer, Kevin Barry, is experienced and he was a fighter himself with two championship fights. I’m dealing with a guy who has his country on his back and that obviously gives him a little bit of fuel as well. He’s a man of pride.

‘They will tell him stuff. You know when they tell him, “You can hit him with a left hook” and it isn’t happening. Or: “You can hit him with a right hand” and it isn’t happening. Or: “He’s going to gas in round six or round seven, he has stamina problems” and I’m still there. Or: “He can’t take a punch” and I’m still there in round whatever. He’ll soon realise he’s in with a real one.’