Apple has unveiled its new TV streaming platform, Apple TV+, at a star-studded event in California.
Jennifer Aniston, Steven Spielberg and Oprah Winfrey were among those who took to the stage at Apple’s headquarters to reveal their involvement in TV projects commissioned by the tech giant.
The platform will include shows from existing services like Hulu and HBO.
Apple also announced that it would be launching a credit card, gaming portal and enhanced news app.
The event was held in California and Apple Chief Executive Tim Cook was clear from the start that the announcements would be about new services, not new devices.
It is a change of direction for the 42-year-old company.
Oprah Winfrey spoke of the potential of a book club on Apple TV+.
There had been much anticipation about Apple’s predicted foray into the TV streaming market, dominated by the likes of Amazon and Netflix.
The Apple TV+ app was unveiled by Steven Spielberg and will launch in the autumn.
Spielberg will himself be creating some material for the new platform, he said.
Other stars who took to the stage included Reese Witherspoon, Steve Carell, Jason Momoa, Alfre Woodard, comedian Kumail Nanjiani and Big Bird from Sesame Street.
The app will be made available on rival devices for the first time, coming to Samsung, LG, Sony and Vizio smart TVs as well as Amazon’s Firestick and Roku.
The subscription fee was not announced, and notably absent from the launch line-up was Netflix, which had already ruled itself out of being part of the bundle.
“The test for Apple will be, can new content separate them out from their competitors and can they commission and deliver on fresh new content that can reach audiences in the same way that Stranger Things has for Netflix for example?” commented Dr Ed Braman, an expert in film and production at the University of York.
The physical version of the card is made of titanium and does not have a card number or signature space on it.
The Apple Card credit card will launch in the US this summer.
There will be both an iPhone and physical version of the card, with a cashback incentive on every purchase.
The credit card will have no late fees, annual fees or international fees, said Apple Pay VP Jennifer Bailey.
It has been created with the help of Goldman Sachs and MasterCard.
The firm also revealed a news service, Apple News+, which will include more than 300 magazine titles including Marie Claire, Vogue, New Yorker, Esquire, National Geographic and Rolling Stone.
The LA Times and the Wall Street Journal will also be part of the platform, the firm said.
It added that it will not track what users read or allow advertisers to do so.
Apple News+ will cost $9.99 (£7.50) per month and is available immediately in the US and Canada. It will come to Europe later in the year.
Unlike TV+, the news platform will only be available on Apple devices.
Search The Poise
Promote Your Music
Recent Posts On The Poise
- Bale And Reguilon To Complete Spurs Move Tomorrow
- Labour To Embark On Strike Over Increase In Petrol, Electricity Price Tariffs
- Nigerian-Canadian, Shopé offers “Pepper Dem”
- UEFA Champions League announce nominees for 2019/20 awards
- Man sentenced to prison for stalking Taylor Swift
- Liverpool, Man Utd chase Sarr as Atletico consider Suarez
- Setien announces legal action against Barcelona after sacking
- Juventus confirm Higuain exit amid Inter Miami links
- Rotimi Releases “In My Bed” featuring Wale
- Lola Rae Releases New Music & Video “Shower Me”
Top Posts & Pages
Entertainment News3 years ago
Justin Bieber & Selena Gomez Have Started Hanging Out Again
Articles3 years ago
Marcus Rashford’s Girlfriend Lucia Loi
Photos3 years ago
Leroy Sane’s Girlfriend Candice Brook
Celebrities2 years ago
David Beckham Allegedly Got His Daughter’s Teacher Pregnant
News2 years ago
Nigeria Gets Fresh $200m Loan To Finance Electricity Projects
Celebrities3 years ago
Jesse Lingard Breaks Up With Girlfriend Jena Frumes
Sport2 years ago
Bournemouth Signs Liverpool Defender Nathaniel Clyne On Loan
Entertainment News3 years ago
Top 10 Sexiest Young Female Celebrities in The World