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Five Under-Utilized Social Media Networks in Nigeria



Over the past decade, some social media networks came like a prevailing wind and captured the attention of numerous Nigerians especially the youths.

But they could not withstand the test of time, or rather they mismanaged their opportunity and success rate. Nigeria is a country with over 200 million citizens and still counting. Most of the youths today, seek refuge on social media networks, to ease their sufferings, worries and frustration. And this has been a tradition or more so a trend for years now.

There are some social media networks that came with prospects and potential over the last decade but couldn’t maintain their place and is now under-utilized or forgotten. Below are the list of the five (5) unfortunate social media networks and their features:

     1. MOZAT

Mozat was the real deal 7-10 years back in Nigeria. It had its own pin just before BBM was introduced and it captured the Nigerian market. But today, it is under-utilized or will i say forgotten in Nigeria.


 2. 2GO

2GO Inc. was an awesome and innovative social media platform. Where youths in the country socialized with people in same location, it has numerous groups based on users interest and was occupied by youths.



LINE is another unfortunate social media network which was not fully accepted in Nigeria and was under-utilized or adopted by the youths.



Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It’s where your interests connect you with your people.



Badoo is an interactive social media network that works with location and distance. It has the feature of displaying lists of contacts close to you and giving you the opportunity to know those around your region. It was a cracker but eventually lost its value in Nigeria.

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