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Liverpool announce Nike kit deal to replace New Balance from 2020/21

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Liverpool have officially announced a new kit deal with Nike to replace New Balance from the start of the 2020-21 season.

The deal could represent a record in English football, topping their previous deal with New Balance that was worth £45m per season and possibly matching or bettering Manchester United’s £75m per year deal with Adidas.

A statement from the club read: “Liverpool Football Club is delighted to announce Nike, the world’s leading footwear and apparel company, as its official kit supplier from the 2020-21 season.

“The multi-year partnership, which begins on June 1, 2020, will see Nike manufacture and supply Liverpool FC’s playing, training and travel wear.

“As official kit supplier, the agreement will see Nike outfitting the men’s, women’s and Academy squads, as well as coaching staff and Liverpool FC Foundation.

“The partnership coincides with our move into a new, state-of-the-art training facility in Kirkby for the 2020-21 season, a project that includes investment in improved sport facilities for the local community.

Billy Hogan, LFC’s managing director and chief commercial officer, added: “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.

“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”

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