OB70: The Urban Label Making Streetwear Fashion More Accessible To Young Africans

Co-founded by yogi and wellness enthusiast, Omotunde and Afropop artist, Classykinging, OB70 Lagos is a streetwear brand on the rise. With the aim of making streetwear fashion more accessible to the Nigerian youths, these two started the business right in their home in 2017. The brand has evolved from sales of premium quality, yet affordable vintage shirts and customised denim jackets, to creating unique custom made outfits.

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OB70 TESTED POSITIVE FOR ALWAYS MAKING THE NEW AFRICAN GENERATION LOOK AWESOME WITHOUT BREAKING THE BANK 🤝 What else do you think we’d test positive for? Drop a comment below. — FT @___julls @juryjamire @classykinging @_wunminsavage 📸 @dapo.o Makeup @house_of_daffodil

A post shared by OB70 LAGOS | URBAN WEAR (@ob70.ng) on Jul 11, 2020 at 9:12pm PDT

Largely inspired by daily Lagos life experiences and experiments, the OB70 Lagos team creates unique collections to tell stories that are relatable to Nigerian and African youth – including the Smiley Collection, the Lagos Collection and most recently, the Fearless collection, to mention a few.

To properly relay the story of the Nigerian youth to the world, OB70 Lagos releases a microfilm, featuring the new collection titled Fearless. The purpose is to highlight the courage of the new African generation with emphasis on their ‘show up and show out’ attitudes in their various fields.

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Couple Goals? 😍 @sassie_luchi + @keemworld for OB70 Lagos Shorts from N5000 T-shirts from N6000 Sweatpants/Tracks from N8,000 Hoodies from N8,000 Tracksuits from 16,000 Shop with us today #bbnaija #bbnaijalockdown #bbnaijaupdates

A post shared by OB70 LAGOS | URBAN WEAR (@ob70.ng) on Jul 25, 2020 at 2:55am PDT

OB70 Lagos has captured the attention of several Nigerian influencers and fashion enthusiasts, including Zlatan and DJ Consequence.

Find out more about the brand.