The 2017 adaptation of Stephen King’s novel is breaking all types of box office records during its opening weekend with a massive $117.2 million in earnings.
The impressive opening gives ‘It’ the third-largest opening weekend of 2017, behind ‘Beauty and the Beast’ and ‘Guardians of the Galaxy Vol. 2.’
“There’s something really special about the story itself, the way the movie was made, and the marketing,” said Jeff Goldstein, distribution chief at Warner Bros. “The stars aligned on this, and we still have some room to grow for the weekend.”
“It” earned a fresh rating on Rotten Tomatoes of 87% and a B+ CinemaScore. Its gender breakdown is reportedly 51% female and 49% male. About two thirds of the audience has been over 25 years old.
“It’s” opening is mostly unprecedented, crushing the record for largest September debut set by “Hotel Transylvania 2” in 2015 with $48.5 million, and the biggest opening weekend banked by a horror or supernatural film — “Paranormal Activity 3” earned $52.6 million in 2011. When it comes to R-rated movie launches, “It” falls only to “Deadpool,” which changed the game in 2016 with a massive $132.4 million opening. This, during a weekend when Hurricane Irma threatens huge portions of Florida and Georgia, which could dent attendance by as much as 5%.
In addition to its domestic grosses, the horror hit is expected to pull in $62 million from 46 markets overseas, giving “It” a $179 million global debut. That’s a huge win for a movie with an estimated $35 million production budget.
Horror films often have lower budgets than other more CGI-dense blockbusters, so the return on investment has potential to be massive. Goldstein said the genre is one that New Line particularly excels in, and there is potential to see more horror in the future if the right story comes along. “If we were able to find more films in this genre, we’d be thrilled to make them,” he said.
Search The Poise
Promote Your Music
Recent Posts On The Poise
- Leicester 1-0 Southampton: Iheanacho strike ends 52-year wait for Foxes
- Watch Zinny in “Freaky At Night” Visuals
- COVID-19 Vaccine: Nigeria Records 8,439 Side Effects, Says NPHCDA
- COVID-19: Nigeria Records 67 New Cases, No Death In Four Days
- Omawumi is giving her fans some “Bullshit”
- PSG wait for ‘happier’ Neymar to sign contract extension
- Ahmed Musa promise to lead Kano Pillars to win NPFL title
- Waje Releases “Heart Season” EP
- Villarreal 2-1 Dinamo Zagreb (3-1 agg): Emery to face Arsenal as Moreno helps secure semi-final spot
- Slavia Prague 0-4 Arsenal (1-5 agg): Gunners set up Emery reunion after first-half blitz
Top Posts & Pages
Entertainment News3 years ago
Justin Bieber & Selena Gomez Have Started Hanging Out Again
News4 months ago
Buhari Reportedly plots retirement of southern Police AIG to clear paths for another IG from northern region
Articles4 years ago
Marcus Rashford’s Girlfriend Lucia Loi
Photos3 years ago
Leroy Sane’s Girlfriend Candice Brook
Celebrities3 years ago
David Beckham Allegedly Got His Daughter’s Teacher Pregnant
News2 years ago
Nigeria Gets Fresh $200m Loan To Finance Electricity Projects
Entertainment News4 years ago
Top 10 Sexiest Young Female Celebrities in The World
Celebrities3 years ago
Jesse Lingard Breaks Up With Girlfriend Jena Frumes