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Music

Watch Lungi Naidoo In Visuals For “Feel Good”

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South African singer and songwriter, Lungi Naidoo, releases the official music video for her new Afrobeats flavoured single ‘Feel Good’. The single was co-written by acclaimed Ghanaian producer and artist, GuiltyBeatz, best known for his hit “AKWAABA”, London- based Zimbabwean artist Donel Mangena & UK producer and songwriter Dantae Johnson. ‘Feel Good’ is the first single taken from Lungi Naidoo’s forthcoming EP ‘COURAGE’ which is set for release on 24 September 2021.

The ‘Feel Good’ music video is executive produced and directed by Anna Telford from leading Cape Town based production company, Butterfly Films.

Commenting on the making of the video Lungi Naidoo said: “The concept for the music video was simple, it’s little Lungi growing up and becoming a woman in the music industry. The ballet dancer in a cocoon represents me and how tough it was, but if you stay strong & stick it out you can end up a butterfly. In the song there’s a line that says ‘All my Queens they matter’ and we had these beautiful dancers to celebrate women & generational love, from my generation showing love to the next generation & that’s the whole story behind the ‘Feel Good’ music video”
Telford added: “When I first heard Lungi’s joyous, vibey and defiant song, I immediately connected with it. It’s the message we want all women to hear. It’s the song I want to hear on my own lips as I grow as a woman in a man’s world. It’s a song I want to hear my own daughter sing. Lungi’s lyrics are a gift to us all. For me Lungi’s song represents a woman’s journey from suppression and insecurity to a glorious, empowered revival. I chose to interpret this by having Lungi interact with a younger version of herself, gently encouraging her out of her cocoon, through life’s challenges until she is finally bold enough to shine in all her glory.”

Watch below;

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