Okay, so here is something the Nigerian music industry has never seen before: an artist who did not find a genre; he built one. Tudac, born Oghenevwogaga Daniel Ekwekere in Ughelli, Delta State, has done what no artist of Urhobo origin has attempted at this scale: he coined Urhobo Afro-Pop as a real, named, fully-realised genre, a fusion of the ancient rhythmic traditions of the Urhobo people and the global sound of modern Afrobeats, and then proceeded to build its entire foundation himself, brick by sonic brick. His debut album Evolusion (2024) was already being called the first full Afro-Pop project ever recorded entirely in the Urhobo language. Then came the follow-up, Epicfany, and with it, track six: Our Father: the song that is quietly approaching 100,000 streams across all digital platforms and making a very strong case that the Delta is not waiting for permission anymore.
And this is not a sudden overnight thing; this man has been cooking since 2007, when he first started producing music in his final year at FUTO. He spent over 16 years behind the boards, mastering sound, before stepping forward as a solo artist in 2023, the same year he completed his MSc in Environmental Sustainability at Keele University in the UK. That patience? That precision? It shows in every bar. The Independent Nigeria News Platform described him as a force reawakening Nigeria’s hip-hop scene, while Daily Trust Newspapers called his rise the pioneering emergence of Urhobo Afro-Pop, noting his ability to blend Urhobo cultural heritage and modern Afrobeats in a way that has simply not been done before. Erigga, Yung6ix – great artists, all of Urhobo heritage, but none of them built an entire artistic world in the Urhobo language. Tudac is doing exactly that. He has compared his mission to what the Maori Haka has done for indigenous New Zealand culture on the world stage: carrying a people’s identity somewhere it has never been taken before. Big vision. And the receipts are coming in.
Now, Our Father, the song that is pulling the numbers, is something special. It takes the Lord’s Prayer and brings it all the way into 2026 Afrobeats: a man calling God on the phone, asking Him to finally pick up, telling Him the tables have been turning for too long, and this needs to be his turn now. It talks about converting sweat into wealth, about daily bread, about trying to forgive others in the streets even as you are still finding your own footing. It is spiritual. It is personal. It is deeply, unapologetically Nigerian. And the fact that nearly 100,000 people have chosen to stream it tells you that this genre Tudac invented, this Urhobo Afro-Pop, is not a niche experiment. It is a real cultural movement in the making, and he is its only founder. You can find everything: Evolusion, Epicfany, the standing single Ododo Me, and Our Father on all major digital streaming platforms. Follow @Soundsoftudac across socials. Trust us: you want to be on this wave before it gets to the top.
