On a night many believed would be too risky to attempt, Great Adamz did the unthinkable — again.
Valentine’s Day in Northampton became the backdrop for a defining career moment as the Afrobeat star delivered his second sold-out headline show, reinforcing not just his growing international pull, but the power of Nigerian excellence abroad.
“The show itself was amazing,†Great Adamz said. “Having a full house on Valentine’s Day was something I thought might not be possible. But selling out two weeks before the event gave me a lot of confidence that we are doing something special here.â€
For an independent Nigerian artist building his brand outside Africa, this wasn’t just another concert. It was proof of structure, belief and execution.
A Surreal Moment on Stage
When the lights dimmed and the roar of the crowd filled the venue, the magnitude of the moment hit.
“For me, coming on stage with my full band — The 99 Band — and seeing hundreds of people standing and screaming as I walked on stage felt surreal,†he shared. “Northampton showed up in a way I have never seen before. I love this town. I love the people. I love the diversity and the intensity.â€
Backed by The 99 Band, the performance was tight, controlled and musically intentional. It wasn’t simply energy on stage — it was the result of weeks of coordinated rehearsals, refined arrangements and disciplined preparation.
This marks his second sold-out headline concert — a milestone that signals more than popularity. It reflects systems working properly. In an industry where momentum can be fragile, sustaining this level of demand speaks volumes.
The Structure Behind the Sound
“This was practically unachievable without a really strong team,†Great Adamz admitted.
At the center of that structure is his tour manager and event lead, Chinenye Mbakwe.
“She worked tirelessly to ensure everything flowed well,†he said. “When you speak about my manager Chinenye Mbakwe, you are speaking about someone who understands the vision and executes it.â€
Known for her work in publicity and strategic coordination, Mbakwe stepped fully into event management for this production — overseeing planning, logistics and show-day execution. Taking on a role slightly outside her usual scope, she ensured the entire operation ran seamlessly from preparation to performance. The sold-out result was not accidental; it was carefully managed.
Just before the show, Great Adamz appointed a new music director — Ifeoluwa Awonugba, widely known as Ife Sax.
“He helped manage the whole rehearsal process with the rest of the band members,†Great Adamz explained. “He put the rehearsals together, structured the set and made sure the system was tight. That really allowed me to promote the event as much as I needed to.â€
Under Ifeoluwa’s direction, rehearsals became structured working sessions rather than routine run-throughs. Transitions were refined. Musical cues were tightened. The set list was arranged intentionally to control tempo, energy and flow. The discipline behind the scenes allowed the live show to feel effortless.
The band itself represented a fusion of skill and Nigerian artistry operating at a high level:
Goodluck Ogaga Agbele – Drums
OgheneKaro Ovie – Bass
Lucio Baxter – Lead Guitar
Raheem Oluwapelumi Paul Babatunde – Second Sax
Tikili Ariel Ayiba Onimite – Keyboard
Jessica Nwabuisi – Dancer
Each member played a defined role within a coordinated unit. From rhythm control to melodic layering and stage movement, every detail was rehearsed and aligned.
From rhythm to melody, choreography to coordination, every layer was intentional. The result was a polished production that reflected not just talent, but preparation.
Great Adamz also acknowledged the promoter, Adonis Entertainment, whose support helped bring the vision to life.
“This is the biggest achievement of my career so far in terms of events,†he said. “I felt very fulfilled. Honestly, on Valentine’s Day, many people thought this was a bad idea. But I stuck with my guts — and I’m glad I did.â€
Beyond the Show
After sixteen months of relentless releases and promotion, the artist plans to briefly pause before entering his next creative chapter.
“Well, I’ve released music and promoted songs nonstop in the last 16 months,†he explained. “So I think I’m going to take the next few weeks to recoup and rest. Then I’ll be back in the studio working on my next album.â€
His growing presence will also extend to the international stage, with an appearance scheduled at the MOBO Awards in March — another indication of his expanding global footprint.
For Great Adamz, the Valentine’s Day sell-out was not just about numbers.
It was confirmation that when Nigerian talent is backed by leadership, discipline and structure, it travels well.
And as the cheers from that night continue to echo, one thing is clear:
This was not luck.
It was execution.
