Countryside Group, a growing Nigerian business group with interests across travel and tourism, digitalfinancial services, transportation and other emerging sectors, has announced the appointment of renowned Nigerian actress, singer and entertainment personality Angela Okorie as a Brand Ambassador.
The one-year partnership forms part of Countryside Group’s broader strategy to strengthen public awareness of its businesses, expand its reach across Nigeria and connect its products and services with an even wider consumer audience.
The appointment is not only a reflection of the Group’s continued expansion, but also represents another phase in its efforts to build strong and recognizable brands capable of competing within Nigeria’s rapidly developing business environment. With established operations and a growing portfolio of businesses, Countryside Group continues to invest in technology, customer experience, strategic partnerships and brand development as it works towards its long-term vision of building businesses with national and international relevance.
Through the new partnership, Angela Okorie will support the Group’s promotional and public engagement efforts, participating in advertising campaigns, brand activations, media activities and other initiatives designed to increase awareness and strengthen customer engagement across the Group’s businesses.
Her established presence within Nigeria’s entertainment and lifestyle industry provides an additional platform through which Countryside Group can communicate its brands, products and services to a broader audience.
BUILDING STRONGER BRANDS ACROSS MULTIPLE SECTORS
Countryside Group has continued to develop a diversified portfolio of businesses designed to serve the evolving needs of consumers and businesses in Nigeria.
From travel and transportation to digital financial services, the Group is building an ecosystem of businesses focused on convenience, accessibility, technology and improved customer experience. The appointment of Angela Okorie forms part of this broader brand-development strategy, with the Group seeking to increase visibility while maintaining the identity, values and direction that have shaped its businesses.
COUNTRYSIDE TRAVEL & TOUR: SIMPLIFYING TRAVEL
One of the businesses within the Countryside Group portfolio is Countryside Travel & Tour, a travel service company providing convenient travel solutions, with ticketing as one of its core services. Through its online platform, customers can access travel ticketing services and make arrangements for their journeys from the comfort of their homes, offices or wherever they may be. As travel continues to become increasingly digital, Countryside Travel & Tour is focused on providing
convenient solutions that make the process of arranging journeys simpler and more accessible. Angela Okorie’s role will further support the company’s efforts to create awareness around its services and introduce its travel solutions to a wider audience.
BLOWPAY: EXPANDING ACCESS TO DIGITAL FINANCIAL SERVICES
Another key business within the Group is BlowPay, a digital financial services platform focused on providing convenient solutions for everyday transactions.
BlowPay is designed to connect users with a growing range of digital services, giving customersconvenient access to essential financial and lifestyle transactions through technology.
The platform forms part of Countryside Group’s wider investment in digital solutions and its commitment to developing businesses that respond to the changing way consumers interact with financial and payment services.
Through the ambassadorial partnership, Angela Okorie will support BlowPay’s efforts to increase public awareness of the platform and communicate its services to a broader digital audience.
CTC TAXI: REDEFINING THE EVERYDAY RIDE
The Group’s transportation business, CTC Taxi, is also undergoing significant development as it continues to strengthen its position within Nigeria’s urban mobility sector. CTC Taxi is being built around four key priorities: safety, comfort, reliability and customer confidence.
The company is developing a growing fleet of brand-new vehicles equipped with efficient air- conditioning systems, ensuring that passengers can enjoy a clean and comfortable experience throughout their journeys.
Safety remains a major focus of the CTC Taxi operation. The company is deploying vehicles equipped with high-quality cameras and other security-focused technologies designed to promote greater accountability and provide passengers with additional confidence when using the service. Beyond the vehicles themselves, CTC Taxi is also focused on improving its technology, driver operations, customer service and overall transportation experience.
The objective is to provide more than simply a means of getting from one destination to another. CTC Taxi is working towards creating a dependable mobility service where passengers can book with confidence and expect a consistent standard of service. As the Nigerian transportation industry continues to evolve, CTC Taxi is positioning itself for the future by investing in its vehicles, technology, people and operational standards. The partnership with Angela Okorie will support the brand’s efforts to communicate this vision to a wider audience and increase awareness of the CTC Taxi experience.
ANGELA OKORIE JOINS COUNTRYSIDE GROUP’S GROWING VISION
The appointment of Angela Okorie comes at a time when Countryside Group is expanding its business interests and strengthening its presence across several sectors. Rather than representing the beginning of the Group’s journey, the ambassadorial partnership forms part of Countryside Group’s ongoing efforts to build visibility around businesses that are already being developed with long-term growth in mind.
Angela Okorie’s role will therefore be to complement the Group’s existing brand-development efforts by using her public profile, communication reach and entertainment industry experience to help take the Group’s message to more Nigerians. The partnership also reflects the Group’s approach to strategic marketing, bringing together established businesses and influential personalities to create stronger connections with consumers.
COUNTRYSIDE GROUP CHAIRMAN AND CEO WELCOMES AMBASSADOR
The official reception for Angela Okorie took place at the Countryside Group headquarters in Lagos, where she was received by the Chairman and CEO of Countryside Group, High Chief Dr. Ndubisi George, popularly known as Dr. Blow Money, alongside members of management and staff of the Group.
The reception formally marked the commencement of the one-year ambassadorial partnership. Speaking on the partnership, the Group expressed confidence that Angela Okorie’s experience and reach within Nigeria’s entertainment and lifestyle space will complement its ongoing brand-development and customer-engagement efforts. The Group emphasised that the partnership forms part of a wider strategy to strengthen the visibility of its businesses while continuing to build brands capable of serving customers across Nigeria and beyond.
For Angela Okorie, the partnership provides an opportunity to work with a growing Nigerian business group whose interests span several sectors of the economy.
For Countryside Group, the partnership represents another step in its broader journey of building, expanding and positioning its businesses for greater visibility and market reach.
As the one-year agreement gets underway, Countryside Group and Angela Okorie will collaborate on arange of promotional campaigns, brand activations, public engagements and media initiatives aimed at bringing the Group’s businesses closer to an even wider audience.
With its growing portfolio, continued investment in technology and customer-focused approach, Countryside Group remains committed to building businesses that create value, respond to changing consumer needs and contribute to Nigeria’s evolving business landscape.
Countryside Group welcomes Angela Okorie to the family.
One Partnership. A Bigger Reach. A New Chapter for Countryside Group.
