On Friday January 2nd, the fast-rising Afrobeat star releases “Paparazzi,” a vibrant new single with FOLA, marking the first official release leading into his highly anticipated project, Hybrid. The single arrives alongside a visually striking music video shot by acclaimed director Perliks.
Having already gained traction ahead of its release, Paparazzi had been teasing fans across social media, with snippets rapidly spreading on TikTok and generating almost 50k videos even before hitting streaming platforms. The record blends infectious melodies, confident lyricism, and an undeniable bounce, positioning it as an early contender for one of the year’s most replayed records.
On Paparazzi, Shoday x FOLA trade smooth lines and easy confidence as they try to impress a love interest, flexing success not as a gimmick but as proof of substance. The song is playful and romantic at its core, rooted in sweet talk, charm, and the kind of confidence that comes from knowing who you are and what you bring to the table.
The single arrives on the back of a standout year for Shoday, marked by viral moments, chart success, international performances, and a rapidly expanding global fanbase. With Hybrid on the horizon, Paparazzi sets the tone for what’s to come, offering a glimpse into a project that promises depth, versatility, and cultural relevance.
If early reactions are any indication, Paparazzi is not just a prelude. It is the beginning of Shoday’s next era.
